Global Executive Transformation Leader

Meet Bart Van Praag

Bart van Praag is a cross-functional executive with 25+ years of experience driving digital transformation and commercial acceleration across SaaS, life sciences, and healthcare markets. With a foundational background in engineering and architecture, Bart has repeatedly delivered executional lift by bridging product innovation and market adoption—at scale.
His career spans leadership roles in high-growth environments ranging from venture-backed startups to publicly traded enterprises and private equity portfolio companies. He brings deep operational fluency in regulated markets and complex product categories, having led GTM and product strategy across B2B SaaS, biomanufacturing, and audit technology.


Sector Experience


  • Life Sciences & Biopharma: Co-founded Dovetail, a digital platform for standardized vaccine and biologics production; drove platform adoption by global firms including Genentech, Amgen, and Johnson & Johnson. At Synthon Biopharmaceuticals, led commercial expansion into LATAM and Asia, closing €300M+ in licensing and M&A transactions.
  • SaaS & Fintech: As CRO of Circit, led complete GTM overhaul, increasing average deal size 3.3x and accelerating sales cycle by 24%. Drove enterprise adoption among Tier 1 audit firms and positioned company for Series B investment.
  • Enterprise Tech Expansion: As GM EMEA at Workiva (NYSE: WK), executed a 600% revenue increase and scaled the team from 40 to 500. Implemented cloud-based onboarding during COVID and built strategic alliances with Big Four firms across six European markets.


Core Competencies


  • Digital transformation in regulated industries
  • Commercial leadership across PLG and enterprise SaaS
  • Strategic alignment between product, sales, and customer success
  • Execution discipline: segmentation, pricing, RevOps, MEDDPICC
  • Growth-stage operating frameworks for venture and PE-backed companies
    Board reporting, fundraising, and investor communication



Leadership Impact


  • At SimScale, restructured the entire GTM engine, contributing to 68% YoY growth and improving gross revenue retention from 67% to 85% within three quarters.
  • At Circit, restored commercial performance within 5 months post-acquisition, achieving full plan across renewals, expansion, and new business.
  • At Dovetail, raised $6M in venture funding and delivered full platform development through acquisition, integrating standardized design into global biomanufacturing workflows.


Bart’s leadership is defined by precision, speed, and cross-functional alignment. He has repeatedly translated investor theses into executable operating plans, while upgrading talent, improving margin profiles, and unlocking enterprise value. He is fluent in both English and Dutch and holds degrees from Duke University and Cooper Union.

Let's Talk.

How Can We Help Transform Your Business?

Looking for actionable insights? We'd love to chat with you about your unique needs. Contact us or book a call to determine how our team of experts can help you digitally transform your business and gain competitive advantage.